Digital & Offset Label Printing & Flexible Packaging Melbourne | Graphix Labels & Packaging

Case Study

Flowerdale Farm



Flowerdale Farm had 32 varieties of herbs requiring individual labeling and presentation in punnets. This job required high quality labels, in multiple colours, with 80% of the labels requiring design variations.

The Graphix Solution:

Addressing the complexities of the job – over 200,000 labels requiring differing colours and design, the Graphix team suggested that digital print technology be utilised for this project. The finished product would be of comparable quality to conventional printing but wouldn't require the expense of 192 plates, enabling the job to come in at a third of the price.


The results were a success. Flowerdale Farm was pleased with the quality, lead time and commercial outcomes of the service. They foresee additional benefits associated with digital printing, the ability for cost effective range extension and trail of new varieties, ultimately a commercially viable way to grow their brand.

BSI - ISO 9001 Certified Quality Management System, ISO 14001 Certified Environment System