Digital & Offset Label Printing & Flexible Packaging Melbourne | Graphix Labels & Packaging

Case Study

Daylesford & Hepburn Mineral Spring Co.

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Challenge:

Daylesford & Hepburn Mineral Springs Co. is a company driven by the desire to share its meticulously crafted range of premium waters, organics, naturals and mixers. Stunning products that are respectful of their roots and who champion the beauty of their locale.

They partnered with Graphix Labels and Packaging with the aim of creating cost effective packaging which would truly reflect the beauty and provenance of their products. Their quest was to develop labels which would deliver on their core values, premiumise their offering and also showcase and differentiate each product/variant. 

The Graphix Solution:

Collaborating in true partnership, Graphix worked with the company and their design agency to create 26 separate artworks utilising a variation of offset printing techniques, with the addition of foiling and screen embellishments on beautiful clear and silver materials.

The Labels were executed on both digital and conventional offset presses and each one was meticulously reviewed and modified. It was critical to ensure that all embellishments were matched and registered with high precision to obtain perfect results. 

Outcome:

The resulting labels have a far more premium look and feel than their predecessors, which more adequately reflects the provenance and integrity of the products and their positioning.  

They are tactile and a thing of beauty and have given the team at Daylesford and Hepburn Mineral Springs Co. a greater sense of pride and confidence when presenting their products to the market place both domestically and internationally.

Six months on from launching the new labels the company has achieved exponential growth of 80%. 

Contact: Debbie Turner, Accounts Manager

Phone: 03 8831 2217 or 0408 511 170

Fax: 03 9808 0444

Email: debbiet@graphixlabels.com.au

Street Address: 7/154 Highbury Road, Burwood, Victoria 3125

 

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