Digital & Offset Label Printing & Flexible Packaging Melbourne | Graphix Labels & Packaging

Why Digital?

In a world where competition is fierce, market access paramount and cash flow imperative, a brand’s ability to cost-effectively innovate and evolve is critical.  Whether it’s via packaging upgrades, on-pack promotions or range extensions - changes to labels and packaging have never been so easy thanks to our modern digital offset print technology.

Understanding the need to supply our clients with fast, flexible printing solutions, we embraced the technology of digital printing in 1997.  Subsequently in 2003, 2010 and 2011 we made a series of significant further investments, giving us the title of the largest digital label and packaging company in Australasia.

The benefits experienced by our customers from embracing digital include:

No Minimums

  • Traditional print has always been bound by run size.  The beauty of digital is that minimum run sizes have become a thing of the past.  No longer are there hours involved setting up conventional presses making the cost of short runs far more affordable.

Minimal Set Up Costs

  • Film, plates and lengthy pre-press setup are obsolete.
  • The online art approval system enables approved artwork to go straight to the press.

Personalisation and customisation

  • With no minimum runs or the need for films or plates, personalisation of labels and packaging is achievable and affordable. Digital printing provides a great opportunity for direct marketing, consumer engagement, brand extension and the ability to prototype.

Quality Management

  • Our systems are digitised along with the printing process to provide an integrated management system with traceability, reporting, version control and detailed past job records.
  • Our presses produce lithographic print quality and 100% registration is achieved every time making this the ultimate print process.

BSI - ISO 9001 Certified Quality Management System, ISO 14001 Certified Environment System

This has been one of the easiest processes and best decisions I have made along the way.  Not only were you fantastic to work with, the labels are fantastic.  They look great and are really easy to work with.  They are easy to peel off and replace, they fit and stick perfectly to the tubs, they stay on during the blast chill process without any issues and are easy to get off the roll. 

Emma Morrison – Fresh Start Baby Food