Digital & Offset Label Printing & Flexible Packaging Melbourne | Graphix Labels & Packaging

Personalisation of Labels and Packaging

Proven to achieve higher response rates and more engagement amongst consumer, this printing technique can assist in increasing customer uptake and loyalty.

Variable data printing is a form of digital printing in which elements such as text, graphics and images may be changed from one print piece to the next – without stopping or slowing the printing process.

While traditionally this style of printing has been used for direct marketing and customer relationship management, in more recent years we have witnessed an increase of uptake from FMCGs looking to diversify their marketing and advertising efforts.

With no minimum runs or the need for films or plates, personalisation of labels and packaging is achievable and affordable. Digital printing provides a great opportunity for direct marketing, consumer engagement, brand extension and the ability to prototype.

BSI - ISO 9001 Certified Quality Management System, ISO 14001 Certified Environment System